Robinhood: UX & Social Animations for a Fintech App

For Robinhood Investing I created UX animation and motion design for the web: a series of short loops for their social channels and investing pages. The work was done with Amsterdam agency TILT and grew over three rounds between 2020 and 2025: four looping 2D/3D animations to start with, later a version for the website, and finally vertical recuts for Stories and Reels. My role focused on UX animation and motion design for Robinhood’s web experience.

Check this project also on Behance.

Client
Robinhood Investing, United States

Agency
TILT, Amsterdam. Project management: Jeoffrey van Overveld

Role
Concept, design, 2D animation and 3D

Deliverables
Four looping social animations (16:9), website loops, four vertical recuts (9:16)

Tools
After Effects, Cinema 4D, Illustrator

Years
2020, 2023 and 2025

Robinhood speaks to first-time investors: confident, playful and free of jargon. TILT asked for a set of animations that would carry that tone into the feed and onto the investing pages. Each piece had to land an idea about investing in a few seconds, loop seamlessly, and work without sound or captions.

Every loop is built around one visual metaphor instead of charts: a robot patiently tending a tree that keeps growing, a parachute for a soft landing, a pair of glasses that show what lies ahead, and a car that morphs into its next model. The characters and props are flat vector shapes in Robinhood’s palette, with Cinema 4D used for the moments that need depth and a proper turn. The timing is tuned for a feed: a clear beat in the first second, an ending that flows back into the start, so the loop never feels like it restarts.

The 2020 series was made for social feeds in 16:9. In 2023 Robinhood brought the loops onto the website, and in 2025 the four animations were rebuilt as vertical 9:16 versions for Stories and Reels. Because each loop is built from vector layers and a clean 3D scene, recutting for a new format or a brand refresh is a matter of hours, not a new production.

Money is abstract and, for many people, stressful. Short animations give a fintech product a friendly face and explain ideas like growth, risk and long-term perspective faster than any paragraph. I have done similar work for Waffle Pay, LunarCrush and Citi with Publicis: UI animations, onboarding loops and social content that stay close to the product.