CITIGROUP CANVAS - ILLUSTRATION - GIFS
CITIGROUP CANVAS - ILLUSTRATION - GIFS
Canvas by Citi strives to improve, to evolve, to innovate. To accelerate transformation and develop solutions that will shape the future.
Canvas by Citi strives to improve, to evolve, to innovate. To accelerate transformation and develop solutions that will shape the future.
Canvas by Citi strives to improve, to evolve, to innovate. To accelerate transformation and develop solutions that will shape the future.
Canvas by Citi strives to improve, to evolve, to innovate. To accelerate transformation and develop solutions that will shape the future.
Publicis North America asked me to design some illustrations and animations for their client, Citi. Together with Felipe and Iria, we created a series of illustrations and (small/GIF) animations for online usage for their CANVAS brand (Citi), world wide.
Through the year (and still going), we created many more in the same series. I've made a brief collection to showcase the work here. All from work done from scratch.
For Burness, Maryland, we created this Animation, Artwork, Logo, Script copywriting and Audio FX. The goal of this animation is to bring attention to the barriers women face in gaining secure rights to land and natural resources, and in benefiting from natural resource investments and related legal and regulatory reforms, as well as showcase proven ways to address these barriers in developing country contexts.
Publicis North America asked me to design some illustrations and animations for their client, Citi. Together with Felipe and Iria, we created a series of illustrations and (small/GIF) animations for online usage for their CANVAS brand (Citi), world wide.
Through the year (and still going), we created many more in the same series. I've made a brief collection to showcase the work here. All from work done from scratch.
Client: Citigroup
Agency: Publicis North America
Art Producer: Michelle Findlay, Publicis North America
Direction: Dirk Jan Haarsma
Illustration: Felipe Vargas
Animation: Dirk Jan Haarsma, Iria Moll Coll
Client: ARU - Agency: Burness
Producers: Katie Fogleman, Saad Saroufim
Direction: Burness, Dirk Jan Haarsma
Script copywriting: Steven Partington
Design: Felipe Vargas, Dirk Jan Haarsma
Animation: Dirk Jan Haarsma, Iria Moll Coll
Music and Sound Design: Ronnie van Overveld
Agency: Publicis North America
Client: Citigroup
Art Producer: Michelle Findlay, Publicis North America
Direction: Dirk Jan Haarsma
Illustration: Felipe Vargas
Animation: Dirk Jan Haarsma, Iria Moll Coll
The Canvas brand purpose is to strive to improve, to evolve, to innovate. To accelerate transformation and develop solutions that will shape the future. Technology plays a key role but ideas that are truly game changing don’t come from technology, they come from people. Real people working together, collaborating, experimenting, reacting to ideas and experiences, challenging conventions and offering their unique perspectives.
The Canvas brand purpose is to strive to improve, to evolve, to innovate. To accelerate transformation and develop solutions that will shape the future. Technology plays a key role but ideas that are truly game changing don’t come from technology, they come from people. Real people working together, collaborating, experimenting, reacting to ideas and experiences, challenging conventions and offering their unique perspectives.
Using technology as building blocks. Welcome to Canvas. The Beta testing community designed to transform the future of banking.
Using technology as building blocks. Welcome to Canvas. The Beta testing community designed to transform the future of banking.
"Where the next generation of financial products is imagined, designed and tested by you."
"Where the next generation of financial products is imagined, designed and tested by you."
Social Posts
Social Posts
We also created some Social Video Ads.
We also created some Social Video Ads.
To create a smooth and realistic rotation of the pencil rocket, I have modelled the "2D" rocket pencil in Cinema4D and animated it in 3D while it still should looks like a 2D illustration.
To create a smooth and realistic rotation of the pencil rocket, I have modelled the "2D" rocket pencil in Cinema4D and animated it in 3D while it still should looks like a 2D illustration.
With Particular in After Effects I couldn't quite achieve the looks of the rocket smoke I had in mind. With the Cinema4D emitter the smoke movement got more smooth.
With Particular in After Effects I couldn't quite achieve the looks of the rocket smoke I had in mind. With the Cinema4D emitter the smoke movement got more smooth.
Selected projects
Peterson-MilbankExplainer
Waffle PayUX Animation
Robinhood InvestingUX Animation
Showreel2024
AccelerateExplainer
LunarCrush2D to 3D Animation
Politico Focus & EricssonExplainer
PLUS Boodschappenpakket3D Animation / TV Commercial
Vibrance App2D Animation / Promo
Starting With WomenExplainer
Mijn DomeinAdvertising
Leeuwarden FrieslandCampaign
3HPExplainer
Feros CarePromo
Citigroup CANVASUX Animations
Vidello ExplainerExplainer
AdobeUX Animation
Urban Sunrise 3D3D / Motion Graphics
ThoughtSpotMotion Graphics
Avatar DesignIllustration
PlayVarious Work
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