STARTING WITH WOMEN

ATTENTION TO THE BARRIERS WOMEN ARE FACING.

Attention to the barriers women are facing.

ATTENTION TO THE BARRIERS WOMEN ARE FACING.

Watch this project on Behance
mail@dirkjan.co

Check this project on Behance

For Burness (USA), we created this animation to raise awareness about the barriers that women face in gaining secure rights to land and natural resources. We also highlighted proven ways to address these barriers in developing country contexts.

In addition to the animation, we also provided artwork, logo design, script copywriting, and audio FX to help bring this important message to life. Our goal was to create an engaging and informative animation that would draw attention to this important issue and inspire action to address it.

We are proud of the work we did for Burness and believe that it will make a positive impact on the lives of women in developing countries.

For Burness, Maryland, we created this Animation, Artwork, Logo, Script copywriting and Audio FX. The goal of this animation is to bring attention to the barriers women face in gaining secure rights to land and natural resources, and in benefiting from natural resource investments and related legal and regulatory reforms, as well as showcase proven ways to address these barriers in developing country contexts.

Client: ARU - Agency: Burness
Producers: Katie Fogleman, Saad Saroufim
Direction: Dirk Jan Haarsma
Script copywriting: Steven Partington
Design: Felipe Vargas, Dirk Jan Haarsma
Animation: Dirk Jan Haarsma, Iria Moll Coll
Music & Sound Design: Ronnie van Overveld

Client: ARU - Agency: Burness
Producers: Katie Fogleman, Saad Saroufim
Direction: Burness, Dirk Jan Haarsma
Script copywriting: Steven Partington
Design: Felipe Vargas, Dirk Jan Haarsma
Animation: Dirk Jan Haarsma, Iria Moll Coll
Music and Sound Design: Ronnie van Overveld

Client:
ARU - Agency: Burness
Producers:
Katie Fogleman,
Saad Saroufim
Direction:
Dirk Jan Haarsma
Script copywriting:
Steven Partington
Design:
Felipe Vargas
Dirk Jan Haarsma
Animation:
Dirk Jan Haarsma,
Iria Moll Coll
Music and Sound Design:
Ronnie van Overveld

For the waving flag in the first scene,
I used Cinema4D to create a realistic waving cloth in the wind.

For the waving flag in the first scene, I used Cinema4D to create a realistic waving cloth in the wind.

For the waving flag in the first scene,
I used Cinema4D to create a realistic waving cloth in the wind.

The goal of the video is to showcase the ‘Starting with Women’ approach as a cutting-edge innovation that, if brought to scale, could have a major impact on women’s daily lives, and that or their communities.

In most developing countries, women’s land rights are not secure, and are weaker than those of men. Yet those rights are key to increasing food security, reducing poverty, and mitigating conflict. Current approaches don’t tend to put women at the center of the solution.

The goal of the video is to showcase the ‘Starting with Women’ approach as a cutting-edge innovation that, if brought to scale, could have a major impact on women’s daily lives, and that or their communities.

In most developing countries, women’s land rights are not secure, and are weaker than those of men. Yet those rights are key to increasing food security, reducing poverty, and mitigating conflict. Current approaches don’t tend to put women at the center of the solution.

The goal of the video is to showcase the ‘Starting with Women’ approach as a cutting-edge innovation that, if brought to scale, could have a major impact on women’s daily lives, and that or their communities.

In most developing countries, women’s land rights are not secure, and are weaker than those of men. Yet those rights are key to increasing food security, reducing poverty, and mitigating conflict. Current approaches don’t tend to put women at the center of the solution.

Women and girls have untapped potential to transform their communities. Securing women’s land rights benefits women and their communities, leading to higher incomes, increased food production, and higher levels of education.