Animation project Starting With Women
Animation project Starting With Women
For agency Burness, we created an animation to raise awareness about the barriers women face in gaining secure rights to land and natural resources. The animation also presented proven ways to address these challenges in developing countries.
We also worked on artwork, logo design, script copywriting, and audio effects to support the project and help bring the message to life. Our goal was to make an engaging and informative animation that would highlight this issue and encourage action.
For Burness, Maryland, we created this Animation, Artwork, Logo, Script copywriting and Audio FX. The goal of this animation is to bring attention to the barriers women face in gaining secure rights to land and natural resources, and in benefiting from natural resource investments and related legal and regulatory reforms, as well as showcase proven ways to address these barriers in developing country contexts.
Client: ARU
Agency: Burness
Direction: Dirk Jan
Script copywriting: Steven Partington
Design: Felipe Vargas, Dirk Jan
Animation: Dirk Jan, Iria Moll Coll
Music & Sound Design: Ronnie van Overveld
For the waving flag in the first scene,
I used Cinema4D to create a realistic waving cloth in the wind.
For the waving flag in the first scene, I used Cinema4D to create a realistic waving cloth in the wind.
For the waving flag in the first scene, I used Cinema4D to create a realistic waving cloth in the wind.
The goal of the video is to showcase the ‘Starting with Women’ approach as a cutting-edge innovation that, if brought to scale, could have a major impact on women’s daily lives, and that or their communities.
In most developing countries, women’s land rights are not secure, and are weaker than those of men. Yet those rights are key to increasing food security, reducing poverty, and mitigating conflict. Current approaches don’t tend to put women at the center of the solution.
The goal of the video is to showcase the ‘Starting with Women’ approach as a cutting-edge innovation that, if brought to scale, could have a major impact on women’s daily lives, and that or their communities.
In most developing countries, women’s land rights are not secure, and are weaker than those of men. Yet those rights are key to increasing food security, reducing poverty, and mitigating conflict. Current approaches don’t tend to put women at the center of the solution.
Women and girls have untapped potential to transform their communities. Securing women’s land rights benefits women and their communities, leading to higher incomes, increased food production, and higher levels of education.
Women and girls have untapped potential to transform their communities. Securing women’s land rights benefits women and their communities, leading to higher incomes, increased food production, and higher levels of education.
Storyboard
Storyboard created for the animation. During the process of illustrating and
animating some shots were changed slightly.
Storyboard created for the animation. During the process of illustrating and animating some shots were changed slightly.
Styleframes
Illustrated style frames we designed for Starting With Women.
Illustrated style frames we designed for Starting With Women.
More projects
