Attention to the barriers women face in gaining
secure rights to land and natural resources.

Attention to the barriers women face in gaining secure rights to land and natural resources.

Watch this project on Behance
mail@dirkjan.co

Watch this project on Behance

For Burness (USA) we created this Animation, Artwork, Logo, Script copywriting and Audio FX. The goal of this animation is to bring attention to the barriers women face in gaining secure rights to land and natural resources, and in benefiting from natural resource investments and related legal and regulatory reforms, as well as showcase proven ways to address these barriers in developing country contexts.

For Burness, Maryland, we created this Animation, Artwork, Logo, Script copywriting and Audio FX. The goal of this animation is to bring attention to the barriers women face in gaining secure rights to land and natural resources, and in benefiting from natural resource investments and related legal and regulatory reforms, as well as showcase proven ways to address these barriers in developing country contexts.

Client: ARU - Agency: Burness
Producers: Katie Fogleman, Saad Saroufim
Direction: Dirk Jan Haarsma
Script copywriting: Steven Partington
Design: Felipe Vargas, Dirk Jan Haarsma
Animation: Dirk Jan Haarsma, Iria Moll Coll
Music & Sound Design: Ronnie van Overveld

Client: ARU - Agency: Burness
Producers: Katie Fogleman, Saad Saroufim
Direction: Burness, Dirk Jan Haarsma
Script copywriting: Steven Partington
Design: Felipe Vargas, Dirk Jan Haarsma
Animation: Dirk Jan Haarsma, Iria Moll Coll
Music and Sound Design: Ronnie van Overveld

Client: ARU - Agency: Burness
Producers: Katie Fogleman,
Saad Saroufim
Direction: Dirk Jan Haarsma
Script copywriting: Steven Partington
Design: Felipe Vargas, Dirk Jan Haarsma
Animation: Dirk Jan Haarsma,
Iria Moll Coll
Music and Sound Design: Ronnie van Overveld

For the waving flag in the first scene,
I used Cinema4D to create a realistic waving cloth in the wind.

The goal of the video is to showcase the ‘Starting with Women’ approach as a cutting-edge innovation that, if brought to scale, could have a major impact on women’s daily lives, and that or their communities.

In most developing countries, women’s land rights are not secure, and are weaker than those of men. Yet those rights are key to increasing food security, reducing poverty, and mitigating conflict. Current approaches don’t tend to put women at the center of the solution.

Women and girls have untapped potential to transform their communities. Securing women’s land rights benefits women and their communities, leading to higher incomes, increased food production, and higher levels of education.

Storyboard

Storyboard created for the animation. During the process of illustrating and
animating some shots were changed slightly.

Styleframes

Illustrated style frames we designed for Starting With Women.