Feros Care is an Australian not-for-profit that has been working in aged care and disability support for over 30 years. The brief here was a series of 15-second animations to promote their health services, running as pre-roll ads on YouTube and on their homepage.

Pre-roll is a tricky format. You have a few seconds before someone hits "skip", so every spot has to land its message almost immediately, stay warm, and never feel like a hard sell. For a care provider that matters even more, the tone needs to feel human and reassuring rather than corporate.

I took on the creative direction for the series, working with illustrator and animator Felipe Vargas on the visuals and Ronnie van Overveld on music and sound design. We kept the look bright and friendly, built around simple characters and clear, single-idea scenes, so each fifteen-second cut could carry one benefit without clutter.

The result is a small set of spots that feel light and approachable while still doing their job as ads. A nice example of how a tight format and a sensitive subject can still leave room for character and charm.

If you like this kind of work, the PLUS Supermarkt spot and the Vidello explainer sit close by, or browse all projects here.