Elevating Birla's Branding Through Motion

Partnering with agency LeftChannel, we developed a series of high-quality animations for Birla Carbon, designed for both online and in-house presentations. These animations showcased Birla’s leadership in the tire industry, commitment to sustainability, and dedication to innovation. 

Using Cinema 4D Redshift, Blender 3D and After Effects, I crafted visuals that brought their messaging to life, creating experiences that reinforced their brand identity and highlighted their role as a global industry leader.

In addition to motion graphics, the project featured an interactive experience designed to engage visitors on a deeper level. Using dynamic motion graphics, ambient sound, and an interactive LCD display, the installation allowed users to explore Birla Carbon’s values, sustainability initiatives, and industry impact. This immersive approach transformed information into an engaging, hands-on brand experience.

For this project, motion was used to enhance Birla Carbon’s brand storytelling. Through a combination of animations and interactive elements, we helped present their leadership, sustainability efforts, and innovations in a clear and engaging way. By blending 2D and 3D motion design, we created visuals that supported their message and enriched the overall experience.

This project was a great pleasure to work on with the talented team at LeftChannel. It was a true multidisciplinary effort, combining animation, interactive design, and motion graphics to create a compelling brand experience. With a tight deadline, we collaborated seamlessly to deliver high-quality videos, UI and interactive elements that effectively showcased Birla Carbon’s innovation and leadership.