Illustrations & Animations for
Citi’s Global Brand Platform

Illustrations & Animations for Citi’s Global Brand Platform

An evolving series designed to bring energy and
clarity to Citi CANVAS worldwide.

Commissioned by Publicis North America, I helped create a series of illustrations and animations for Citi’s global CANVAS brand. Together with Felipe and Iria, we developed visual assets — from scratch — for use across Citi’s digital platforms. What started as a one-off grew into an ongoing collaboration, with dozens of pieces produced over time. This is a small selection of that work.

Client: Citigroup
Agency: Publicis North America
Art Producer: Michelle Findlay, Publicis North America
Direction: Dirk Jan Haarsma
Illustration: Felipe Vargas
Animation: Dirk Jan Haarsma, Iria Moll Coll

Canvas is Citi’s innovation platform, built to accelerate transformation and shape the future of banking. While technology plays a key role, real change comes from people: collaborating, experimenting, and challenging conventions. Canvas brings together a community of bold thinkers who use technology as a foundation for new ideas. It’s a space for testing, learning, and reimagining what’s next.

"Where the next generation of financial products is imagined, designed and tested by you."

Social Posts

We also created some Social Video Ads.

To create a smooth and realistic rotation of the pencil rocket, I have modelled the "2D" rocket pencil in Cinema4D and animated it in 3D while it still should looks like a 2D illustration.

With Particular in After Effects I couldn't quite achieve the looks of the rocket smoke I had in mind. With the Cinema4D emitter the smoke movement got more smooth.

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