The "PLUS Punten" campaign for
the Dutch supermarket PLUS.

The "PLUS Punten" campaign for
the Dutch supermarket PLUS.

Energize asked me to help creating video's for a marketing campaign for PLUS Supermarkten (Netherlands).

Client: PLUS Supermarkten
Agency: Energize Amsterdam
Project Manager: Elize Wind, Linsey Ruijter
Art Direction: Aron Hotting
Animation & 3D Design: Dirk Jan Haarsma

Modelling of the grocery bag

Before is a real photo of the iconic PLUS grocery bag.
After is the modelled and textured bag, created in Cinema4D and post edited with Photoshop.


Modelling of the "spaarzegels"

Before is a wireframe in Cinema4D, after is the rendered frame, post edited with After Effects.

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Copyright © Dirk Jan Haarsma 2021