The "Boodschappenpakket" campaign for the Dutch supermarket PLUS.

The annual "boodschappenpakket" campaign for the Dutch supermarket PLUS.

The annual "boodschappenpakket" campaign for
the Dutch supermarket PLUS.

The annual "boodschappenpakket" campaign for the Dutch supermarket PLUS.

Watch this project on Behance

I have had the great pleasure to work with agency Energize from Amsterdam to help create designs and animations for a big promotion campaign for PLUS Supermarkten. The idea was to create a world where the iconic campaign grocery box could drive through, picking up products.

This project has been awesome to work on. The people from Energize are a pleasure to work with and I am very proud to have been a part of this.  

Client: PLUS Supermarkten, Netherlands
Agency: Energize Amsterdam
Project Manager: Elize Wind
Art Direction & Illustration: Aron Hotting
Animation: Dirk Jan Haarsma
Audio: Ronnie van Overveld

3D World

The idea was to create a 3D world based on some excisting PLUS 2D artwork,
where the grocery box could drive in.


Before and After

Before is a wireframe in Cinema4D, after is the rendered frame, post edited with After Effects.


Some random styleframes we created to give an impression of the final product. 


Digital Marketing

With a strong basis of the 3D world, we created all kinds of various video's for
online promotion on social media channels and narrowcasting.

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Copyright © Dirk Jan Haarsma 2021