I have had the great pleasure to work with agency Energize from Amsterdam to help create designs and animations for a big promotion campaign for PLUS Supermarkten. The idea was to create a world where the iconic campaign grocery box could drive through, picking up products.
This project has been awesome to work on. The people from Energize are a pleasure to work with and I am very proud to have been a part of this.
Client: PLUS Supermarkten, Netherlands
Agency: Energize Amsterdam
Project Manager: Elize Wind
Art Direction & Illustration: Aron Hotting
Animation: Dirk Jan Haarsma
Audio: Ronnie van Overveld
The idea was to create a 3D world based on some excisting PLUS 2D artwork,
where the grocery box could drive in.
Before is a wireframe in Cinema4D, after is the rendered frame, post edited with After Effects.
Some random styleframes we created to give an impression of the final product.
With a strong basis of the 3D world, we created all kinds of various video's for
online promotion on social media channels and narrowcasting.
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